Radio BOBAR 24 časa UŽIVO  | Studio B2 UŽIVO
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MUSIC-BUSINESS RADIO OF QUALITY
YOUR BEST FRIEND


STRATEGY AND MISSION

“BOBAR radio” was founded on November 26th 1998. and, in accordance with Long-term licence of Communications Regulatory Agency, is the only independent commercial broadcaster with licence of national broadcaster in Bosnia and Herzegovina.
With 13 high points, the radio is being listened in the whole area of B&H. The signals also covers the significant part of surrounding countries, especially big cities and roads. Practically, the program of «BOBAR radio» can be heard from Hungary to Adriatic Sea and from Zagreb to Belgrade.
The Radio is defined as music-business radio of quality, and the reason for its founding was in media contribution of creating the modern economic environment in the region. In line with this mission it also provides the significant logistic support to numberous companies of « BOBAR » group as well as to their business partners. By its program concepcion, from its founding, it works on creating of climat of tolerance and affirmation of democratic values of civil society, with ambition of implementation of role of economic and cultural cohezion factor in the media space of Southeast Europe.
It looks toward urban population, with program scheme suitable to business people, drivers and youth.
Organization: Business sector of «BOBAR radio» operates within the scope of DOO «BOBAR bobeks»-, the member of «BOBAR» GROUP.
The Manager of «Bobar Bobeks»-: Zoran Milošević

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Radio leader in Bosnia and Herzegovina

P R O G R A M
Out of program radio conception, based on research and listeners reactions, the following program contents are highlighted:
- High quality music program by which the radio is recognized (exclusively domestic and foreign pop music)
- information blocks “Blic Actualities” broadcasted each hour,
- BBC, RFI and DEUTSCHE WELLE news
- Reports on roads conditions,
- permanent shows “Roads”, “Weather” and “Barometer”, broadcasted each hour,
- sport shows “Sathurday’s TIME OUT” and “Sunday’s TIME OUT”, the most listened shows of this kind in the whole ex Yugoslavia ( with over 700 SMS listeners contacts during one show),
- on line 24h program at (mms://bobarradio.spinter.net/live),
Shows: “Cities”, “Business Service”, “Business News”, “Traffic-Lights – Traffic Precautions”, “Rubicon”, “The Youth Club” , “Let’s Travel Together” and other informative-educational shows.



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Studio: Danijela F, editor IPP & Production: Maja M, Sound Technician Assistant Production:
Radio Announcer Stanislav Z., Electrican,
Sound and Commercials
Production


Programm statistics:

- The biggest private radio broadcaster in B&H and among the biggest in Southeast Europe
- At the top of listening ratings in BiH
- Total yearly production is above half million minutes of programm
(8.760 hours) in scope of which over 8.500 program unites
(shows, reportages, interviews, hostings, dialogs, blocks and other)
-180 programm units weekly
- Genre production of the Radio is around 30 different shows/genres
- Approximately 30.000 news yearly
- Over 500 guests yearly
- Radio phonoteque has over 100.000 music units

Editorial team: Zoran Milosević, Editor in Chief
Danijela Filipovic, Editor of Informational-Political programm
Jovan Cvjetkovic, Editor of Sport-Amussement programm
Milan Sijan, Music Editor
Daliborka Predragović, Chief Advertising
Editorial staff; All programm, technical and marketing operations in radio are done by editorial staff consisting of 11 young but fully experienced people.


MARKETING

Conserning marketing plan the radio accomplishes a yearly cooperation with over 500 permanent corporate clients as well as with all major marketing agencies in B&H, some of which we are naming bellow:
:
Clients:
- “Coca – cola” - BOBAR” GROUP
- RU “MODRIČA” - “Drina Insurance”
- TELEKOM RS - SEKTOR SECURITY
- BH TELEKOM - Banjaluka Brewery,
- “Hypo-Alpe-Adria” - Sarajevo Brewery
- Zepter Komerc Bank” - “Sarajevski kiseljak”
- “Nova banka” - Bihac Brewery
- “Slobomir P Univerzitet” - Tuzla Brewery
- OHR, OSCE, UNDP, - Tobacco Factory Sarajevo
- “Lijanovic” - Metropolis
- “Sirbegovic” - “Vitex” Visoko
- “Raiffeisen Bank” - “Vitinka”
- “Planika Flex” - “MINAKVA”
- INTEREX - PROHEMA
- FIS Vitez - BIANCA
- EKONOMIK Vitez - BIHATEAM
- “Art Deco” - “SONY computers”
- “Simecki” - BBC London
- “Antunović” - “IT computers”
- “LG” - RFI Pariz
- Goethe Institut i dr

- Agencies:
- BORAM - COMMUNIS
- FABRIKA - MEDIA GROUP
- AQUARIUS - ALFA media
- STELLA MEDIA - SV-RSA
- Direct Media - MULTIMEDIA i dr
- LUNA TBWA




Marketing: Dragana Petrovic, tel/fax: 055/232-111

Tel/fax +387(0)55 232-111, 232-112, 232-127
E-mail rbobar@teol.net
76300 BIJELJINA, F.Visnjica 211
Bosnia and Herzegovina


Music Editor: Milan Sijan

RESEARCH
There are 143 radio stations in Bosnia and Herzegovina, and according to research (Mareco Index Bosnia Public Opinion, Media & Market Research Company Ltd.Member of Gallup International & Associate of Taylor Nelson Sofres - TNS Group Bosnia & Herzegovina), published in March 2007 «Bobar radio» takes 3rd place in RS and 7th in B&H by listening ratings. Also, according to research of marketing agency (Futura media Sarajevo), for the same period, «Bobar radio» takes 2nd place in RS and 5th place in B&H by listening ratings.


T E C H N I C S:
FREQUENCES and LOCATIONS:

- North and Northeast Bosnia,
Semberija, Majevica, Tuzla bazena,
Posavina, Podrinje, Macva, Srem,
Backa, Fruska gora i Slavonija:
92,2 MHz, (Mladjevac/Zvornik)
100,9 MHz (Busija/Majevica and Duge Njive/Trebava)
107,7 MHz (Bijeljina)



– Western Bosnia,
Romanija, Zelengora, Birac and Podrinje,
Western Serbia and CG :
88,9 MHz ( Kmur)
101,3 MHz (Veliki Žep)
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KMUR VELIKI ZEP
- Banja Luka, Bosanska Krajina,
Posavina and Slavonija:
95,3 MHz (Kozara)
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KOZARA/Lisine

– Middle Bosnia, Sarajevo
and Banja Luka:
102,8 MHz (Trebevic)
104,7 MHz (Vlasic and Pobrdje/Banjaluka)
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TREBEVIC VLASIC BANJA LUKA

– Trebinje, Eastern Herzegovina,
Western Montenegro and Dubrovnik Riviera:
105,5 MHz (Leotar)
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LEOTAR LEBRŠNIK
– Mostar, Western
Herzegovina and Dalmatia:
105,9 MHz (Hrgud/Paric)
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HRGUD/Paric






«LOLA Audio» and «Akukon» Belgrade, «RADIO» doo Zagreb, «DASTO» Skoplje, «BOBAR Engineering», Bijeljina, «METALNO» Zvornik, «Dalekovod Engineering» Bratunac, «Elmar» Trebinje, «FOKUS» Sarajevo and others were involved in construction and equiping the studio/monitoring and broadcasting system.
Technical and logistic support to the radio is provided by „Radio“ doo Zagreb.
Technical department: Radomir Blagojevic, The Chief of Technics
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